Origin Beer Lab Branding: Brand Identity

Description: I designed a brand identity campaign for Origin Beer Lab. They are a beer manufacturing company that embraces and creates new beer flavors. They do so by tweaking recipes and creating new ones through experimentation. They are known for their innovative brewing techniques and like to refer to their staff as mad scientists. Origin Beer Lab separates itself from the rest of its competition and strives to create excellent quality alcoholic beverages, specifically of the beer variety. They are known to embrace the overall process and emphasize their experimentation to get the perfect flavor profile. Some flavors include tropical citrus, pumpkin spice, pomegranate, and more. This is something that they strive for and are known for doing for several years.

Concept: This concept aims to expand the company's wide assortment of beer flavors. I would introduce the different flavor profiles of each beer and bring them together. It would be shown through symbolism. An example of this is their fruity-flavored beers; I would incorporate fruits into the mark, which would paint a better picture of the various types of flavors that go along with the beverages. The fruits would be vector graphics that speak the logo language and have negative spaces incorporated within them to break them up and add a sense of separation that would symbolize each drink.